The Individual Online Assessment - HBDI Profile


What are thinking preferences?

Thinking preferences have an impact on virtually everything we do, including communication, decision making, problem solving and managing styles.

Understanding your thinking style preferences will give you a new perspective of yourself and people you deal with everyday.


“I completed the DISC and Myers-Briggs assessments, but neither had penetrated the essence of my strengths, talents and passions to the extent that the HBDI® was able to do. My coaching practice is thriving because the HBDI® goes right to the core of how my clients are wired to think, work, learn and communicate. Christine Shriver

What is the HBDI?

The 120-question Herrmann Brain Dominance Instrument, HBDI, assessment defines and describes someone’s thinking, learning and decision-making preferences. It is the world’s leading thinking styles assessment tool, developed by the originators of Whole Brain Technology® and Whole Brain® Thinking. It identifies your preferred approach to emotional, analytical, structural and strategic thinking. It also provides individuals with a significantly increased level of personal understanding.

After completing the assessment, the person receives a comprehensive HBDI Profile report that includes in-depth interpretation of the results, and activities for further exploration and development.



Over two-million people worldwide have undergone HBDI analysis. It is used by over one third of all Fortune 100 companies.

The HBDI is not just another assessment tool—it picks up where other assessment tools leave off.

Where most assessments end with a single report, the HBDI offers a valuable range of applications. Identifying your thinking style preferences is only the first step.

Individual Profile



How does it work?

The HBDI identifies and measures the strength of preference for each of the four distinct thinking styles. These correspond to the cerebral hemispheres and the limbic system of the brain.

The two left side structures combine to represent what is popularly called left brain thinking. The two right side structures combine to represent right brain thinking. The two cerebral structures combine to represent cerebral thinking and the two limbic structures combine to represent limbic thinking.

The HBDI, through its series of 120 questions, is capable of measuring the degree of preference between each of the four individual thinking structures (quadrants) and each of the four paired structures (modes). This results in a four quadrant profile, which displays the degree of preference for each of the four quadrants—your HBDI Profile. Scoring results are free of value judgment and cultural bias. Because it is a self-analysis, most people immediately recognize their results as accurate.

The HBDI Profile package includes a full color profile, accompanying interpretation booklets that explain the profile and scores in detail, and a discussion of the implications that your results have for business and personal life.


Included in price: 1 hour of profile review and coaching with Bill Stierle



“After my wife and I completed the profile
I found far greater value in a completely unexpected place. We learned that my wife
is more suited to the more entrepreneurial demands of shaping our business and I am better with handling the operations and customer service. After learning this and changing positions, our business revenue grew 50% in a 6 month period.  
We couldn’t be happier!”  
Adrian & Jill Kelly




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